BetMGM Deal to Supply Sports Betting Content to USA TODAY
BetMGM, the sports betting, and iGaming operator has announced a deal with Gannett, the parent company of USA TODAY, to be the preferred partner supplying sports betting information and odds across the USA TODAY network in North America.
BetMGM partnership to provide sports betting content to the USA TODAY network.
LISTEN TO THIS ARTICLE:This is a multi-year deal and as part of the agreement BetMGM will provide comprehensive sports betting data to a portfolio of more than 300 digital news and media brands in the expansive USA TODAY Network located in 43 US states that comprises over 200 local markets nationally.
The deal will see the BetMGM branding and logo displayed across the websites of the various USA TODAY media platforms. Gannett has indicated the partnership will increase the sports betting content for its viewers and should increase the monetization of the platform.
We are thrilled to announce a re-imagined partnership with BetMGM, a trusted operator in the sports betting landscape. As a best-in-class partner, our goal is to deliver their trusted sports betting information to our audience of more than 44 million sports fans – especially now that football season has kicked off. We believe BetMGM complements our existing portfolio of partners and will enable us to drive further audience growth and engagement. We anticipate this collaboration will immediately lead to an increase in the overall monetization of our content platform.
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BetMGM Continues Expansion Strategy
This agreement is a significant milestone in the expansion strategy of BetMGM and its business objective to enter new markets, with the operator now enjoying an increased audience of up to 44 million viewers.
Additionally, BetMGM pursues a strategy of partnering with brand ambassadors to significantly raise the brand awareness of the global gaming operator, with stars such as Chris Rock in the United Kingdom jurisdiction and Jamie Foxx starring in its NFL promotions.
BetMGM is proud to partner with Gannett and the USA TODAY Network. Their unrivaled reach at a local and national level enables us to connect with a massive audience. By integrating odds and insights seamlessly into Gannett’s content, we're empowering fans to stay informed and engaged with their favorite teams and games. We look forward to a successful partnership that fuels the excitement of sports betting throughout football season and beyond.
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