easyGroup Launches Its Sports Wagering Platform easyBet.net
easyGroup, the low-cost value-for-money business, has announced the launch in the United Kingdom (UK) of its new easyBet.net brand, which is a sports betting platform.
easyGroup launches easyBet.net its new sports betting brand.
LISTEN TO THIS ARTICLE:The group expressed it has launched the site to represent the official betting platform of the easy brands. The easyBet.net brand is a peer-to-peer betting platform that features a comprehensive range of sports to place a wager on. easyGroup has collaborated with Matchbook, the exchange betting website, which will use its existing technology to power the easyBet.net platform.
The partnership utilizes the industry expertise of Matchbook to provide a betting exchange platform, and the gaming operator boasts it has achieved the highest compliance and regulatory standards in the betting industry.
We are delighted to welcome easyBet.net to the ‘easy’ family of brands which is a natural new market to complement our other large consumer brands in the UK and Ireland. Launched at the beginning of October 2024, easyBet offers Peer-to-peer betting with the aim of giving customers fairer odds than traditional bookmakers. It allows you to bet on sports events – you can back what you think will win or lay what you think will lose. We believe this model offers fairer odds to the consumer.
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easyGroup Takes its First Step in the Gambling Industry
In the statement, senior leadership at the Group said they have finally taken the step to launch a service in the gambling industry because they had seen a string of gaming companies purporting to represent the value brand. They have previously taken legal action against some of these copycat websites under the terms of infringement.
Once easyGroup found an experienced partner in betting operator Matchbook, the business decided to promote its own gambling platform featuring the values it has become known for globally across its other brands.
Matchbook is delighted to be partnering with the easyGroup to offer its betting exchange product. The ‘easy’ brand is renowned for consistently supplying quality and value to its customers. easyBet.net offers its customers industry leading odds across a wide range of sports, and geographic markets, offering a top-tier user experience. We are also thrilled that we will be supporting Stelios’ philanthropic activities via the license fees being paid to easyGroup.
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