GambleAware Report Urges Tighter Controls on UK Gambling Ads
GambleAware, the organization dedicated to preventing gambling harm, has announced the results of a survey it commissioned which show that the United Kingdom (UK) gambling market has the most lenient gambling marketing legislation in the European region. This has led to GambleAware calling for stricter controls on gambling advertising for operators in the UK.
GambleAware research says UK gambling regulation is the most lenient in Europe.
LISTEN TO THIS ARTICLE:The study was undertaken by the University of Bristol and research company, IPSOS, with the aim of comparing gambling marketing in the UK with similar other countries in Europe, including Italy, Spain, Germany, the Netherlands, and Belgium. The report found that in the new digital gaming environment other countries in Europe have engaged in far more regulation of advertising and marketing guidelines in their respective gambling jurisdictions.
The report concluded that despite extensive research in the UK there was no legislation to regulate gambling advertising across all media platforms, including TV and radio, in the region. GambleAware also highlighted the report findings which found there was public support for restrictions on media advertising for gaming operators. More than 70% of respondents saying there should be tighter regulations on TV and social media gambling adverts.
Every day we are bombarded by gambling advertising, marketing and sponsorship on TV, radio and online. […] Our current regulations are too lenient, and fail to advance the much-needed public health approach to gambling that Peers for Gambling Reform has long called for.
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GambleAware Calls For Policy Changes
Following the release of the report and its findings, GambleAware has called for some changes to legislation related to marketing in the UK's current gambling framework. The organization is pushing for a daytime advertising ban applied to gambling companies during broadcast events.
Additionally Gamble Aware would like regulators in the UK to introduce a blanket ban on gambling advertisements related to sports events. The gambling reform organization has urged legislators to apply health warnings to any gambling activities.
We have previously highlighted that the lack of gambling advertising and marketing regulation in this country is a missed opportunity. It is important we remember that gambling can be addictive and gambling harms need to be recognised as a public health issue that can affect anyone. We have long been concerned about the impact gambling ads and marketing can have on children and young people. This is why urgent action is needed to protect the next generation from experiencing harm.
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