Kindred Receives Approval to Launch Platform in New Jersey

Kindred Group plc, a global online gaming operator, has received final approval from the New Jersey Division of Gaming Enforcement (NJDGE) to launch its proprietary platform in New Jersey.

The Kindred platform is expected to offer customers a more personalized gaming experience, improved analytics, and flexibility, which will allow Kindred to better tailor its offerings to meet local needs and requirements.

The platform is expected to go live in mid-May and will see continuous improvements post-launch. Kindred plans to continue rolling out the platform, with Pennsylvania as the next state on the list. This move marks an important step for the company as it expands its North American footprint.

The platform will provide customers with a range of benefits, including an enhanced user experience, greater product and content options, and a safer gambling approach in accordance with local needs and gambling regulations. The platform will also give Kindred greater control over its offerings and enable the company to better compete in the New Jersey market.

I am very pleased that we are now able to launch our own Kindred platform in New Jersey, and I am immensely proud of everybody at Kindred who has made this possible. Introducing the Kindred platform to our customers in New Jersey will provide the entertainment and experience enjoyed by our customers in Europe. We are now finally able to show off our true Unibet product. I also want to thank the NJDGE for a professional collaboration during the approval process.

Henrik TjärnströmCEO of Kindred Group

In conclusion, the launch of the Kindred platform in New Jersey represents an important milestone for Kindred Group plc as it expands its North American footprint. The platform is expected to offer customers an enhanced gaming experience, improved analytics, and flexibility, enabling Kindred to better compete in the New Jersey market.

With the launch of the Kindred platform, the company is well-positioned to continue its growth in the region and provide innovative and engaging gaming experiences to customers across the United States.