Optimove Powers Grupo da Sorte’s Brazilian Lottery Platform
Grupo da Sorte, one of the main lottery operators in Brazil, has announced it has selected CRM marketing specialist Optimove in a deal that will see the provider use its solutions to increase player retention through enhanced player engagement with its lottery platform.
Grupo da Sorte adds Optimove CRM solution to its Brazilian lottery platform.
LISTEN TO THIS ARTICLE:Optimove provides one of the best CRM solutions for lottery operators globally and the provider boasts it has become an Associate Member of the European Lotteries Association. It supplies more than fifty percent of the largest lottery operators worldwide.
Grupo da Sorte has expressed its desire to pursue a strategy of long-term growth and feels the CRM from Optimove can help the lottery operator achieve its business objectives. Part of the Optimove offering is its OptiMobile and OptiGenie services which can help the lottery operator create customized marketing for individual players and is able to send tailored notifications to its customers.
With Optimove’s industry-leading CRM Marketing capabilities, we can now provide personalized, timely player interactions that match the fast-paced nature of lottery gaming. Their AI-driven solutions empower us to anticipate each player’s needs and deliver the most relevant experiences across every touchpoint. Optimove reinforces our dedication to exceeding our players’ expectations and driving long-term engagement and loyalty.
Related: Optimove Uses Research to Generate Customer Loyalty
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Grupo da Sorte Outlines Its System Enhancements
In the statement Grupo da Sorte gave details of the system enhancements to its lottery solutions as part of the planned integration with the Optimove solutions. These include the powerful AI technology that the Optimove platform uses to gain a greater understanding of players and to create unique profiles for each player.
Additionally, the CRM system utilizes cutting edge technology to provide information that predicts player behaviour based on a detailed history of the gambling activities individual players.
At Optimove, we thrive when working with forward-thinking clients, and we’re thrilled to partner with Grupo da Sorte on their exciting growth journey. The team at Grupo da Sorte recognizes the impact that exceptional player experiences can have on driving business growth. As they focus on attracting and converting more players, we’re dedicated to helping them enhance player engagement and build lasting retention.
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