Sarah Jennings Takes Over CMO Role at Premier Lotteries Ireland
Premier Lotteries Ireland (PLI), the Irish National Lottery operator, has announced the appointment of Sarah Jennings as its new Chief Marketing Officer (CMO), replacing interim Maebh Gleeson in the role.
Premier Lotteries Ireland appoints Sarah Jennings as new Chief Marketing Officer.
LISTEN TO THIS ARTICLE:Jennings takes up her new role having joined PLI from Sky where she spent nearly ten years at the media platform. Her accomplishments at the company included leading the WOW streaming platform for Sky Germany.
Additionally, Jennings has acquired a vast wealth of experience in the leadership positions she held at globally renowned companies including AXA, Aviva, Eir, and O2.
PLI has been running the Irish National Lottery since 2014 and is halfway through its operating license term of twenty years.
Senior leadership at PLI was quick to thank Maebh Gleeson for her contribution during her temporary time in the position.
I am thrilled to join PLI and look forward to contributing to an organisation that has a profound impact on communities across Ireland, I am excited to work with the talented team that has been assembled here, and to continue building on its success in engaging with our players in innovative and meaningful ways.
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PLI Looking for Growth and Innovation Following Acquisition
PLI has undergone numerous changes over the last year since it was announced that FDJ were to acquire the lottery operator in a deal valued at €350m.
The company describes this as a transitional period and that includes the restructuring of senior management in the business. PLI now plans to focus on a strategy of increased growth, building on the sustained success of the business. Jennings is seen as a key player in overseeing the strategy of growth in the business.
We are delighted to welcome someone of Sarah’s calibre. Her extensive experience and strategic vision will be invaluable as we continue to grow and innovate, I would also like to thank and congratulate Maebh Gleeson for her outstanding leadership as interim CMO during this transition period.
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