Sports-Entertainment, Cannabis Lounges Highlight Las Vegas Diversification

Las Vegas has long been considered the number-one destination for gamblers from around the world. However, as the city seeks to diversify its portfolio, sports entertainment and cannabis lounges are creating an entirely new image.

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Hosting Super Bowl LVIII and a Formula 1 race was just part of the Las Vegas transformation. With the recent opening of Atomic Golf, a colossal 99,000-square-foot entertainment venue, a visit to Sin City is no longer the same.

This four-story haven for golf enthusiasts features over 100 golf bays, each designed to offer an unparalleled gaming experience. The venue's putting district is a marvel of technology, with a projection map base that brings the game to life in ways never seen before. Additionally, golf ball cannons add an explosive twist to the classic game.

In the same vein of innovation and excitement, Swingers, the self-proclaimed "crazy golf club," is preparing to unveil its flagship location at the prestigious Mandalay Bay. Come fall, this 40,000-square-foot facility will welcome guests to explore its five uniquely themed courses. Beyond the greens, Swingers will boast a comprehensive selection of food and beverage options, catering to all tastes and preferences.

Not to be outdone, Electric Pickle is gearing up to introduce a new dimension of sports and entertainment at The Bend, located at the intersection of Sunset Road and Durango Drive. Projected to open its doors in about a year, this venue promises to be a hotspot for both competitive play and leisurely entertainment, blending athletic pursuits with social experiences in a dynamic environment.

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Cannabis Lounges Added to the Mix

Cannabis lounges are swiftly becoming a notable feature of Las Vegas's landscape. With the recent opening of Smoke and Mirrors near Resorts World Las Vegas, the city has seen an innovative twist in its entertainment offerings.

The lounge, which welcomed its first visitors at the end of February, represents a growing trend of venues that cater to both tourists and locals, with a reported 60% of its clientele being visitors. This is indicative of the broader appeal of such lounges, which offer a unique experience that complements the traditional attractions of the city.

Adjacent to the famed Strip, Dazed!—a cannabis consumption lounge within the Planet 13 dispensary—has emerged as another destination for those seeking a space to enjoy cannabis products legally and safely. Situated in an industrial area, it provides an accessible location for both casual and seasoned consumers.

The insights from industry experts like Christopher LaPorte of RESET and Bob Groesbeck of Planet 13 highlight the significant interest from both tourists and locals. According to the Nevada Independent, with 40% local patronage at Smoke and Mirrors and 80% of Planet 13's customers coming from the nearby Strip, it's clear that these lounges are tapping into a diverse market.

The burgeoning number of cannabis lounges, with another 38 in various stages of development, points to a future where the casinos and cannabis industries may intersect more frequently. LaPorte's prediction of an inevitable convergence between these sectors suggests a transformative impact on the city's economy and social fabric.


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