Twitch Expands Ban on Gambling Content in Live Streams
LISTEN TO THIS ARTICLE:Twitch, the popular streaming platform, announced on Wednesday that it has broadened its existing ban on live streams containing gambling content.
Specifically, the platform has now banned streams featuring live online casinos Blaze and Gamdom. This comes after the initial prohibitions put in place in October, when Twitch first introduced its new gambling policy.
The need for Twitch to reinforce its stance on gambling arose last year. A streamer was accused of deceiving viewers out of thousands of dollars due to a gambling addiction. This incident led to widespread dissatisfaction among users and prominent streamers, who criticized the spread of gambling content on the platform.
Unlicensed Websites Blocked by Platform
In response, Twitch took action by eliminating any streams that promoted websites without licenses in the United States or other jurisdictions and therefore, lack consumer protection measures. Neither Blaze nor Gamdom have a U.S. license.
Twitch has said that it is looking to combat “predatory behavior” and it promised to continue blocking websites that fail to comply with its rules and regulations. Since Twitch introduced a new gambling policy, the streaming platform has reduced gambling viewership by 75%.
However, Twitch also observed that some streamers were finding new ways to continue promoting gambling content and as a result, it has introduced additional regulations.
Twitch’s Prohibition Extends to More Websites
As of now, Twitch forbids links to and streaming of websites deemed “questionable” including Roobet, Duelbits, Rollbit, and Stake.com in addition to Gamdom and Blaze.
In response to Twitch’s restrictions on gambling, a new platform, Kick, was created. Some streamers have praised Kick for being “on-point”, especially in regards to its revenue-sharing model that splits 95-5 with content creators.
Kick has rapidly grown in popularity and has become an official sponsor of Everton FC, giving it huge exposure amongst sports fans. Furthermore, the platform has succeeded in forming partnerships with some of Twitch’s most prominent stars, such as xQc, who signed a $100 million deal with Kick in June.
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