Why Gaming Leaders Are All-In on SBC Summit Americas 2025
The gaming industry has rallied behind the upcoming SBC Summit Americas, set to take place in Fort Lauderdale, Florida from May 13–15, 2025.
LISTEN TO THIS ARTICLE:Positioned as a reimagined and inclusive event, the summit is designed to unite stakeholders from North, Central, and South America, creating a singular platform for the entire region’s gaming ecosystem.
The new format has been met with resounding enthusiasm from major industry players who view the event as a timely response to the growing interconnectedness of the Americas’ iGaming and sports betting markets.
I always enjoy a change of scenery, and Fort Lauderdale is a fantastic choice. Many people like to turn conferences into extended weekends, so I’m certain attendees will appreciate the city’s beautiful beaches and vibrant atmosphere.
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Optimove’s VP of Revenue, Motti Colman, highlighted the scale and strategic value of the event. “With 8,000 attendees expected, this event is off to an excellent start,” he noted. “The market-by-market sessions present a great opportunity to gather actionable insights across different regions.”
Meanwhile, Better Collective, known for its active involvement in SBC events as exhibitors, sponsors, and speakers, reaffirmed its commitment. “SBC enables unparalleled networking opportunities under one roof,” said Marc Frank Pedersen, CEO for North America. “Having worked with SBC for many years, we trust in their commitment to exceed expectations.”
Kinectify CEO Joseph Martin added his support, emphasizing SBC’s strong industry ties. “They prioritize the right elements to optimize our experience. I’m excited about this new show covering both North and South America.”
FanDuel CEO Amy Howe echoed these sentiments, acknowledging the momentum behind SBC’s events.
The SBC North American Summit has become a mark-the-calendar industry event. It continues to grow each year, bringing together a powerful mix of stakeholders that help power the industry’s growth.
Betsson’s North America Managing Director Marina Bogard also welcomed the unified format. “It’s a convenient opportunity for businesses with diverse market strategies. We can now connect with both North and Latin American leads in one place,” she said.
The consensus among leaders is clear: SBC’s decision to merge its regional summits into a single Americas-focused event marks a pivotal step forward for the industry. Companies interested in participating as sponsors, exhibitors, or speakers are encouraged to register via the official SBC website.
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