Wynn Resorts Taps Snooker Great Ronnie O'Sullivan as Newest Ambassador
Wynn Macau has announced that legendary snooker player Ronnie O'Sullivan will take on a new role as the Wynn Brand Ambassador. It comes as O'Sullivan is set to make his return to Macau for the highly anticipated 2024 Macau Snooker Masters.
Snooker pro Ronnie O'Sullivan prepares to take a shot in a snooker match. (Source: EuroSport)
LISTEN TO THIS ARTICLE:The announcement, made on October 31, highlights Wynn Resorts' efforts to bolster its brand with the support of one of snooker's most celebrated figures. O'Sullivan, a seven-time World Snooker Championship winner, will begin his ambassadorship when he appears in Macau from December 25 to December 28 for the tournament organized by Wynn, officially titled "Wynn Presents – 2024 Macau Snooker Masters."
Related=Ronnie O'Sullivan Becomes We1Win Brand AmbassadorThe collaboration was formalized at a press conference where O'Sullivan expressed his enthusiasm for the new role and his commitment to promoting snooker on a global scale. He indicated that he was honored to partner with Wynn, a company known for its luxury offerings and expansive reach in the gaming and entertainment industry, to help elevate the sport's presence internationally.
The agreement establishes a relationship between Wynn and O'Sullivan, who has become a fixture in snooker events organized by the company in Macau. However, his upcoming participation in the December tournament will mark his first time playing in the official capacity of Wynn Brand Ambassador.
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A High-Profile Boost for Wynn
Linda Chen, President, Vice Chairman and Executive Director of Wynn Macau, emphasized the value that O'Sullivan's ambassadorship brings to both Wynn and Macau's international profile. Chen noted that O'Sullivan's partnership with Wynn aligns with the company's goals to increase the popularity of snooker, particularly in the Asian market, and to further enhance Macau's reputation as a destination for world-class events.
According to Chen, Wynn aims to attract international visitors to Macau and boost its visibility through high-profile events such as the 2024 Macau Snooker Masters, a tournament that gathers top snooker talent from around the globe and appeals to a diverse audience of sports fans and tourists.
O'Sullivan has a longstanding relationship with Wynn Macau, having previously competed in events organized by the company. Earlier in 2023, he participated in the Macau Snooker Masters as well as the Snooker Legend and Rising Star Exhibition Game held in May, showcasing his skills to fans in Macau and contributing to the rising interest in snooker within the region. His continued participation in these events has helped to build a loyal fanbase and drive interest in the sport among new audiences.
The "Wynn Presents – 2024 Macau Snooker Masters" tournament is expected to include eight of the world's best snooker players, with O'Sullivan as a marquee player. As one of the most accomplished figures in snooker, O'Sullivan brings an impressive level of skill and competitive spirit to the table, and this ambassadorial role for Wynn is the latest chapter in his long career, which has spanned nearly three decades and solidified his reputation as a dominant force in the sport.
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