bet365 Unveils $10 Million March Madness Bracket Challenge
bet365 is back with its popular 'Bracket Challenge' competition for the 2025 March Madness event.
LISTEN TO THIS ARTICLE:The betting operator has partnered again with Incentive Games to relaunch the fan-favorite free-to-play predictor game, allowing fans to test their prediction skills throughout the 2025 men's college basketball tournament.
This year's edition will feature the same contest format and rules as previous seasons. The customer who tops the leaderboard with the most correct predictions will take home a $100,000 prize, while the top 5,000 finishers will receive a share of the prize money.
Additionally, a $10 million jackpot will be awarded to the player who submits a perfect bracket.
The competition officially launched on March 16, coinciding with the start of the tournament. To participate, individuals must be new or existing bet365 customers, at least 21 years old, and residents of specific US states, such as Arizona, Colorado, Illinois, Indiana, and more. It is also open to bettors in Mexico and other authorized regions.
The launch is strategic for incentive Games as it further solidifies its position as a leading provider of engaging free-to-play games for the sports industry. Last month, the company appointed Ahmed Baker as its new CCO to replicate its free-play success in the real money sector.
We're proud to once again partner with bet365 to bring back this high-energy, high-stakes challenge. This game is more than predictions; it's about exciting players, driving community engagement, and being part of a monumental sporting event. We are honoured to play a role in bet365's continued success in the US and international markets.
More Business News
bet365 Expands Global Footprint
Over the past few weeks, bet365 has been riding a wave of momentum. This month, the company launched its operations in Illinois and Tennessee, marking a milestone in its US expansion strategy. It has also gone live with its online casino and sportsbook offerings in Serbia.
The operator will leverage the March Madness Bracket competition to boost its presence in its new markets.
bet365 Bracket Challenge, Incentive Games delivers yet another slam-dunk free-to-play game!Basketball fans will undoubtedly enjoy every heart-pounding moment, as they make their predictions and compete for a $10 Million prize!
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