Betfair Lands Alan Shearer as Euro 2024 Ambassador

British gambling company Betfair has signed legendary striker and Premier League's all-time top goal scorer Alan Shearer as its football ambassador.

Alan Shearer will provide Betfair with weekly previews of Euro 2024 matches as the action unfolds.

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Shearer, well known in the football industry even after almost two decades of retirement, boasts an impressive array of accolades, including a Premier League title with Blackburn in the 1994/95 season and two Premier League Golden Boot awards.

Additionally, Shearer clinched the coveted Golden Boot at Euro '96, notably ending a two-year goalless streak in international competitions. He was voted England's greatest striker of the last 30 years in a recent YouGov poll, surpassing the likes of Wayne Rooney, Harry Kane and Teddy Sheringham.

Shearer to Deliver Euro Insight

Betfair's announcement of Shearer as its brand ambassador is a strategic move dedicated to the Euro 2024 tournament. The operator will leverage Shearer's status to enhance its brand presence and engagement throughout the competition.

As the Euros action unfolds, the football maestro will share his expertise with Betfair by providing weekly previews of the matches, in-depth analysis of the latest tournament developments, and exclusive insights into England's journey towards the championship title.

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Betfair Becomes Vasco da Gama Sponsor

The development comes barely a month after Betfair signed a record-breaking deal with Brazil football club Vasco da Gama to be its new sponsor. The agreement will last until December 31, 2025, and Betfair's brand will be displayed on the team's men's and women's kits. The brand will also feature in the club's digital content and media.

At the time, Kimberly Daly, Betfair International's General Director, referred to the deal as "a strategic collaboration based on shared values, excellence, and passion for football, respecting the greatness of its history."


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