BetMGM Names Casey Hurbis as CMO to Drive Brand Awareness
BetMGM, the leading global iGaming and sports betting operator, has announced it has named Casey Hurbis in the role of Chief Marketing Officer (CMO), to drive the businesses rapid growth of its brand awareness.
Casey Hurbis joins BetMGM as its new Chief Marketing Officer.
LISTEN TO THIS ARTICLE:Hurbis has three decades of marketing experience at all levels and he has shown strengths in innovation, partnership development, consumer engagement, and digital advertising. Prior to joining BetMGM, Hurbis served as Chief Marketing Officer at Rocket Mortgage, the largest mortgage broker in the United States.
Building BetMGM from the ground up into one of the most recognizable brands in the sports betting and iGaming sphere has been an incredible accomplishment made possible by the tireless efforts of our amazing team, Bringing a visionary leader like Casey Hurbis on board adds another impactful advantage for our brand.
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Hurbis Excited to Continue to Grow the BetMGM Brand
He has expressed his delight to be joining BetMGM which is widely seen as one of the most easily recognized global betting brands. In his new role as CMO, Hurbis has been tasked with attracting a wider customer base enhancing player experiences, and continuing with the rapid growth of the gambling company
Earlier this year BetMGM partnered with the social media platform X (formerly known as Twitter) in a deal that saw it become the site’s exclusive Live Odds Sports Betting partner.
Sports betting is one of the most competitive and rapidly evolving industries in the marketing world, and I’m honored to join BetMGM at such an exciting time in its growth. BetMGM is a brand with incredible momentum, backed by a team that is redefining how we engage and entertain audiences. I look forward to pushing the boundaries of creativity and innovation to not only attract new audiences but enhance the experience for our loyal players to even greater heights.
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