Betway to Use GiG Comply in Africa
The Gaming Innovation Group Inc. (GiG) has announced an extension of its agreement with the global online betting and gaming brand Betway. The new agreement will see GiG supply the brand with its automated marketing compliance tool in Africa.
GiG Comply is a self-service marketing compliance solution that can be customized to align with market-specific legislation and advertising rules. This way, operators can be sure that affiliates are following their marketing standards.
Betway will be able to use GiG Comply to create bespoke criteria and checklist parameters to automatically check thousands of web pages. It will look for content such as iGaming code red words, links, and regulatory requirements. This way, Betway can not only stay proactive about its marketing efforts but also be sure that affiliates are aligned with the brand, that its responsible gambling priorities are followed, and that terms and conditions are accurate and up to date.
As one of the industry leaders, it’s great to see Betway place value on GiG Comply as the go-to tool of choice to help continue to monitor their marketing compliance as they expand into new markets. We look forward to continuing to support them with their affiliate marketing compliance within the African market.
Chad Bates, the Head of Marketing for Betway in Africa, described the partnership as an “exciting opportunity”. He added, “being able to tap into their innovative compliance software will empower us as a market-leading brand to be able to continue to offer our customers a fair, safe and responsible environment to play in.”
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