Caesars Expands iGaming Reach with First Proprietary Game
Caesars Entertainment has taken another step forward in its digital gaming expansion by launching its first fully proprietary online casino game, Caesars Palace Signature Multihand Blackjack Surrender. The game marks a strategic milestone for the company and is currently available exclusively to players in New Jersey through Caesars Palace Online Casino.
LISTEN TO THIS ARTICLE:The title is the debut release from Empire Creative, Caesars' newly established in-house game development studio. It represents a broader effort to solidify the company's footprint in the growing iGaming sector.
Related: Caesars and Evolution Collaborate on New Live Dealer StudioDeveloped entirely by Empire Creative, the new blackjack game offers a blend of advanced gameplay features and brand-specific customization. The title introduces multiple innovative options aimed at enhancing user experience, including left- and right-handed gameplay modes and a variety of table felt designs incorporating the recognizable Caesars Palace laurel wreath logo. Players also have access to enhanced betting options such as surrender, insurance, and even money bets, offering more strategic depth than traditional blackjack games.
The user interface includes additional customization features intended to make the digital experience more immersive. Players can choose from eight proprietary soundtracks and a range of voiceover options, creating a tailored audio environment. A turbo mode allows for faster gameplay, while ergonomic enhancements such as the Safety Net feature are designed to prevent accidental in-game actions, reflecting the company's commitment to user-friendly design.
This launch marks Caesars' first foray into proprietary iGaming content, reflecting a shift toward internal content creation as a strategy to differentiate its offerings in a competitive market. By leveraging in-house development capabilities through Empire Creative, Caesars aims to establish a sustainable and innovative content pipeline that aligns closely with its brand identity.
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Empire Creative to Drive Caesars' iGaming Success
Empire Creative is positioned as a cornerstone of Caesars' digital evolution. The internal studio will lead future efforts in proprietary game development, with additional titles already under consideration for release across Caesars' digital platforms. These include Horseshoe Online Casino and Caesars Sportsbook & Casino, both of which are expected to integrate the new game in upcoming phases. Each rollout will align with local regulatory requirements, as the company targets expansion into other regulated markets such as Pennsylvania, Michigan, West Virginia, and Ontario.
Integral to the launch is the inclusion of Caesars Rewards, the operator's cross-channel loyalty program. The integration allows players to earn reward credits while playing the blackjack game online, reinforcing brand loyalty and encouraging cross-platform engagement. This feature underscores the company's effort to connect its online and land-based operations through a seamless customer experience that rewards continued participation.
Access to Caesars Palace Signature Multihand Blackjack Surrender is currently limited to players in New Jersey who are over the age of 21. The game can be played on the Caesars Palace Online Casino app for iOS and Android, as well as on desktop platforms. This launch is expected to act as a testing ground for broader distribution in other US markets, subject to gaming legislation and licensing approvals in those jurisdictions.
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