Casino Developer Hann Holdings Eyes Online Casino Market with New Venture
Casino resort developer Hann Holdings Inc. (HHI) is expanding its footprint in the digital gaming sector through a new strategic initiative focused on the Philippine online casino market. The company has announced plans to collaborate with a global entertainment and gaming firm to launch new online gaming ventures that will complement its existing brick-and-mortar casino operations.
LISTEN TO THIS ARTICLE:The initiative is part of HHI's broader strategy to diversify its gaming portfolio and reinforce its position as a leading operator in both land-based and digital entertainment. According to the company's prospectus filed with the Securities and Exchange Commission (SEC), the move into online gaming aligns with its continued development of integrated casino resorts, particularly in Central Luzon.
Related: iGaming Operators in the Philippines Receive Massive Tax BreakHHI aims to create a blended gaming experience that integrates physical casino operations with an accessible online platform.
HHI has already begun laying the groundwork for its online gaming operations with the rollout of Hann Live Online. As of the end of March, the unified gaming platform featured 103 titles, including random number generator games, remote live table games, and online slot machines.
The company is operating its online venture through its subsidiary, Hann Philippines Inc., which received approval from the Philippine Amusement and Gaming Corporation (PAGCOR) on March 25 of last year to engage in Philippine Inland Gaming Operators (PIGO) activities. This license allows the firm to legally offer remote gaming services within the Philippines, broadening its market reach and supporting its long-term strategic goals in the gaming industry.
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Greater Digital Expansion in the Works
HHI has stated its intention to significantly expand its digital catalog, with a target of offering approximately 500 e-casino games by the end of the year. The company is working to integrate its online and offline gaming platforms to provide a seamless experience for players, enhancing convenience while maintaining the entertainment value of its physical casino operations.
HHI also emphasized its commitment to increasing market penetration by leveraging the rising demand for online gaming in the Philippines. The company continues to explore opportunities to incorporate digital gaming services into its core business model. By doing so, it plans to offer current patrons alternative platforms and experiences, reflecting the evolving preferences of the modern gaming audience.
To support these developments, HHI has submitted an application for an initial public offering with the SEC, aiming to raise as much as PHP13 billion (US$234 million). The proceeds will be used to fund ongoing expansion initiatives, including digital platform development and resort infrastructure. Pending regulatory approval, the company plans to hold its debut share offering this September.
HHI owns and operates Hann Casino Resort, located in Clark, Pampanga, and is in the process of developing Hann Reserve, a high-end resort complex intended to further boost the region's tourism and entertainment profile.
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