1X2 Network Supplies ComeOn with Branded Slots

1X2 Network has announced a deal with ComeOn Group to supply it with its unique branded content that has been shown to boost player engagement.

The developer will be supplying two of ComeOn’s Swedish-language casinos, Snabbare and Hajper, with a branded and customized slot game.

The games, Tomb of Snabbare and Tomb of Hajper, are based upon the popular slot Book of Ba’al that was developed by 1X2’s subsidiary Iron Dog Studio. However, all elements of the game, such as the graphics, logos, symbols, and so on, will be adapted to the casinos’ branding.

In both slots, players need to collect ‘books’ to trigger bonus features. As the slots’ names suggest, they use the hugely popular ‘book of’ mechanic in the free spins, helping players to win big with free spins and expanding symbols.

1X2 Network has released a number of other customizable games in recent times including Branded Coin Vault. In 2020, 1X2’s Branded Megaways title won the Game of the Year at the EGR Awards.

It’s a fascinating idea to take the core elements of a proven hit game and build something quite different, some unique to our identity, over the top of it. We’re delighted how Tomb of Snabbare and Tomb of Hajper look and we know they’re going to be hugely popular with our players. It was a pleasure working with 1X2 on the branded ‘Tomb of’ games. Snabbare & Hajper are 2 of our biggest brands and it’s branded games like these that can be very valuable in terms of acquisition and retention. As always we will evaluate the data and look to role out across more brands if feasible.

Jason BradburyHead of Exclusive Games ComeOn Group

Ivalina Petrova at 1X2 Network explained that following the success of Branded Megaways, an increasing number of operators are looking towards bespoke and branded games to increase player engagement.