DraftKings and Delta Launch New Entertainment Collaboration
Delta Air Lines and DraftKings have revealed plans to work together and in doing so, have captured the attention of both the travel and gaming industries.
Delta plane in flight. Delta partners with DraftKings for innovative in-flight gaming.
LISTEN TO THIS ARTICLE:The announcement came during Delta CEO Ed Bastian’s keynote address at CES 2025 in Las Vegas, in which he spoke of the airline’s commitment to improving the flight experience with cutting-edge technology and engaging entertainment.
From fantasy sports to online adventures, gaming has become a regular part of the daily lives of many of our customers, and they should not have to hit pause just because they are in the sky. Our partnership with DraftKings will build on the games portfolio that we already offer today.
Details Yet to Be Revealed
While the announcement has attracted interest, specific details remain under wraps. Current U.S. regulations prohibit real-money wagering on flights. Laws such as the 1962 Gambling Devices Act and the 1994 Gorton Amendment prevent betting on flights that travel to, from, or within the United States.
International attempts at in-flight gambling have faced challenges due to operational difficulties and strict regulatory frameworks. As such, the partnership between Delta and DraftKings won’t include real-money betting for now.
Instead, the partnership is likely to focus on non-gambling gaming options or integrations with loyalty programs. For instance, passengers might earn Delta SkyMiles by using DraftKings’ platforms or play interactive games to improve their travel experience. This fits with Delta’s broader goal of creating customer-centric innovations while staying compliant with current laws.
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Experts Envision a Future of In-Flight Betting
Despite legal restrictions, some analysts believe this partnership could set the stage for potential in-flight gambling if regulations evolve. Historical data from the 1990s suggests airlines could generate up to $1 million annually per plane through gambling, a figure that could exceed $1.3 billion annually across Delta’s fleet when adjusted for inflation. Of course, this projection relies upon significant regulatory and operational changes.
For DraftKings, the collaboration is an opportunity to increase its brand visibility and explore innovative uses of its gaming expertise. By partnering with a major airline like Delta, DraftKings is able to tap into a broader audience while showcasing its adaptability.
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