Entain Secures Angstrom Sports Acquisition Deal
LISTEN TO THIS ARTICLE:Entain has completed the acquisition of Angstrom Sports, a sports modeling, forecasting and analytics specialist, in a deal that is worth up to £203 million.
The company is to pay an initial £81 million, as stipulated by the agreement reached in July. Over the next three years, up to £122 million more may be paid in contingent payments.
Entain to Offer In-House Forecasting
According to Entain, the acquisition has made it the only global operator to provide in-house forecasting, analytics, risk, and pricing for US sports betting, which it claims will deliver an improved betting experience to players.
We are delighted that Angstrom has joined Entain, enabling us to accelerate the development of the Entain Platform, bringing even more product capabilities in-house. Angstrom’s proprietary next-generation capabilities will unlock significant opportunities, particularly for our US sports betting offering through BetMGM. We look forward to working closely with the Angstrom team and are excited to provide our customers with an unrivaled sports betting experience.
Entain Continues with Expansion Strategy
Entain has made a number of gaming industry acquisitions in recent times as part of its growth strategy. The company recently acquired the Polish sportsbook operator STS Holding as well as the Croatian operator SuperSport.
The Angstrom acquisition is an M&A bolt-on deal, of which Entain has completed a number recently. In June, the company acquired Tiidal Gaming NZ for CA$13.2 million, which brought with it a number of esports betting products.
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