Fanatics Lands Justin Thomas as First Athlete Partner

Fanatics Sportsbook has entered its first athlete sponsorship deal with two-time PGA Championship winner Justin Thomas.

Thomas will appear in online ads and social media posts featuring Fanatics' expanded golf betting offerings.

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The company made the announcement yesterday as Thomas returned to his hometown of Louisville, Kentucky, for the PGA Championship, a major he had previously won twice.

The agreement aligns with FanDuel's strategy to expand its presence in the golf betting market. The operator recently upgraded its golf product with cutting-edge enhancements, including a state-of-the-art live event center and an innovative odds factory that enables it to offer a wide range of betting markets with fast cashouts and settlement speeds.

The operator will also introduce live streaming on par-3 holes, allowing users to watch and follow the golfers they are wagering on in real time.

Justin Thomas is one of the biggest names in golf and an amazing ambassador for the game. With him coming home to Kentucky to try to win his third PGA Championship, the Fanatics family couldn't be more excited to partner with him.

Ari BorodChief Business Officer at Fanatics Betting and Gaming

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Thomas to Appear in Fanatics Social Media Ads

Under the terms of the deal, Thomas will feature in online ads and social media posts highlighting Fanatics' expanded golf betting offerings, including IMG Arena's golf event center with shot tracking and live-betting odds. He will also appear in live video streams from select holes at various events and make special appearances on behalf of the brand.

I am excited to be the first official partner of the Fanatics Sportsbook. Whether it's football, basketball, or golf, I'm a big sports fan. So I'm looking forward to getting involved in the world of Fanatics and engaging with their customers.

Justin ThomasAmerican pro golfer

To further promote its golf betting offerings, Fanatics is offering a promotion whereby users who place an outright win bet on the PGA Championship can earn Fan Cash for every birdie their selected golfer scores in the first round.


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