Fitzdares Appoints Cricket Hero Board as Ambassador

UK bookmaker Fitzdares has announced the appointment of cricket legend Stuart Broad as its premier brand ambassador.

Stuart Broad will share his insights with Fitzdares through monthly blog posts and video content.

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The partnership, set to last for two years, will see Broad, England’s second-highest wicket-taker, provide his expertise, commentary, and analysis on the latest cricket developments while engaging with the Fitzdares community.

Under the terms of the deal, Broad will share his insights through monthly blog posts and video content, which are expected to ignite lively discussions and shape the narrative. He will also make personal appearances at Fitzdares Club events at venues like the Churchill Box at Royal Windsor, the pop-up Club at Prestbury Park during Cheltenham, and the Fitzdares golf course at Naunton Downs.

Additionally, Broad and Fitzdares will team up to support a worthy cause. The cricket icon will be given £500 each month to wager on his preferred sporting events, with all winnings donated to The Broad Appeal, a charity that combats Motor Neurone Disease through fundraising and awareness campaigns.

Fitzdares is quirky, smart and likes to do things a bit differently. Ultimately, they play the game the right way and their members share my passion for elite sport. I can’t wait to get stuck in and help keep up their unique and personal approach.

Stuart BoardEnglish former cricketer

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Fitzdares Sets Sights on Cricket Success

With the partnership, Fitzdares aims to boost its cricket profile and appeal to fans of the sport. Having already established itself as a leader in horseracing, the operator now looks to replicate this success in cricket betting.

We’ve been searching for someone to represent our brand, and we’ve finally found our man! Fitzdares stands for pedigree, sporting excellence, and a bit of mischief—qualities Stuart Broad embodies perfectly. He’s a true legend of the sport, charming, charismatic, and passionate about the game. In bowling terms, this partnership is an absolute jaffa!

Willie WoodhamsFitzdares CEO

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