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Flutter and ITV Start Work on Upcoming British Horseracing Docuseries

Flutter and ITV Start Work on Upcoming British Horseracing Docuseries

Posted on: Oct 23, 2023. Last Updated on: Oct 23, 2023.

Author: Lidia Moore Expertise: US Gaming, European Gaming Industry, iGaming

Flutter and ITV start an exciting horseracing docuseries in 2024

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Flutter UKI is set to join forces with ITV and various industry stakeholders to produce an engaging six-part docuseries dedicated to British horseracing. Scheduled for prime-time evening slots on ITV1 and ITVX in 2024, the series will spotlight the upcoming 2023-24 Jumps season, offering an intimate look into the lives, journeys, and captivating adventures of both humans and equines that make horseracing such a thrilling spectacle.

Upcoming British Horseracing Docuseries Spotlights Collaboration

Production for this eagerly anticipated series will commence in December, promising to delve into the heart of the sport like never before. Notably, the docuseries will emphasize the high standards of welfare provided to racehorses and jockeys, highlighting the dedication of all those involved.

Produced by South Shore, an independent production company backed by ITV, the project has garnered support from Flutter and Racecourse Media Group (RMG). However, it is designed to be a collaborative effort, with the Professional Jockeys’ Association and British Horseracing Authority (BHA) among the key supporters.

Flutter's involvement in this project aligns with its "Do More" pillar, which is part of its global Positive Impact Plan. This initiative aims to enhance the lives of 10 million people by 2030, leveraging Flutter's scale and the collective passion of its employees to give back to the communities it operates within.

Filming is slated to kick off in December, with the series set to air in late summer 2024. South Shore, known for its unscripted programming and sports-focused series, including BAFTA award-winning productions, will bring this thrilling venture to life.

Industry Leaders Hail Upcoming Docuseries

Ian Brown, CEO at Flutter UKI, expressed his excitement about this project, emphasizing the opportunity to introduce the world of horseracing to a broader audience through a prime-time slot on ITV1. He noted that this initiative underscores Flutter's commitment to supporting communities and the racing industry as a whole.

Julie Harrington, Chief Executive at BHA, lauded this development as an exciting milestone for the sport, showcasing the brilliance and passion of horseracing while reaching new audiences.

Simon Daglish, Deputy Managing Director, Commercial at ITV, highlighted the electrifying nature of horseracing and the opportunity to share it with an even wider audience.

Martin Stevenson, CEO of RMG, expressed confidence that this docuseries could significantly boost participation in the sport, with Flutter's support and ITV's wholehearted backing.

Melanie Leach, Joint CEO of South Shore, lauded the dedication, determination, and bravery of British horseracing and the heroes and heroines involved in it.

Paul Johnson, CEO of the National Trainers Federation, termed the initiative as brilliant for the sport and acknowledged ITV's invaluable support.

In summary, the forthcoming horseracing docuseries is set to provide an unprecedented look into the world of British horseracing, offering a unique opportunity for audiences to engage with the sport and its captivating stories.