Ford Speeds Ahead with Multi-Year Kentucky Derby Partnership
Ford Motor Company will continue to be the exclusive automotive partner of the Kentucky Derby, thanks to a new multi-year partnership renewal with Churchill Downs Racetrack that extends through 2029.
LISTEN TO THIS ARTICLE:The renewed partnership will see Ford retain exclusive rights in the automotive category. The company will have an expanded presence at the Kentucky Derby, featuring interactive vehicle displays, brand-themed experiences, and fan engagement opportunities.
Churchill Downs is thrilled to continue building our relationship with Ford Motor Company as an Official Partner of the Kentucky Derby and to expand our collaboration in exciting new ways. The Kentucky Derby is built on tradition and long-standing partnerships, and Ford's commitment to excellence and innovation aligns perfectly with the spirit of this exceptional event. We look forward to continuing to work together to deliver an unforgettable experience for Derby fans and guests.
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Ford to Rev Up Derby Presence
To increase its visibility at the event, Ford has also secured the naming rights to the First Turn Club, an exclusive dining area that offers a unique view of the horse parade, where contenders and their teams make their way to the Paddock before the races.
The automobile manufacturer will also showcase its latest vehicles and debut new fan engagement activities in strategic locations around the track. As part of its sponsorship rights, Ford's branding will be on the Kentucky Derby Starting Gate and at the Churchill Downs Barn Area.
At Ford our mission is to create tangible impacts on the communities where we work and serve. Ford has a deep connection with the Louisville community. Our Louisville-based manufacturing facilities employ roughly 12,000 Kentuckians. Our heritage of capability, passion and innovation make our friends at Churchill Downs Racetrack ideal partners. We're excited for this next chapter in our partnership and honored to continue supporting the bluegrass state.
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