BtoBet Appoints Freddie Bowring as Vice President of Sales

Sports betting provider BtoBet has appointed Freddie Bowring as its new Vice President of Sales.

Bowring is a seasoned professional with several years of experience working in the sports betting industry. Before his new appointment, he served at IMG Arena as the Sales Director of the EMEA and APAC regions, a position he held for five years. He has also worked in other various senior leadership positions in the company.

In his new role, Bowring will be in charge of driving core sales, networking, and building strategic partnerships with prospective clients. He will also work to maintain and increase BtoBet’s recent growth which has seen it secure partnerships with leading companies like William Hill, Betfair, Intralot, PremierBet, UtopBet and Santa Casa Global.

I’m extremely grateful for the opportunity and excited to join such a strong team. BtoBet’s sportsbook platform is renowned for its flexibility and cutting-edge technology which make it one of the market’s leading solutions. I am eager to build on the solid foundation that has been developed over the last years and to support the company’s strategy to maintain its leadership role in its core markets whilst expanding into new market opportunities. I look forward to the new challenges and milestones to reach together.

Freddie BowringVice President of Sales

Commenting on the appointment, Dima Reiderman, BtoBet Managing Director, asserted that Bowring’s “experience, knowledge of the sports betting landscape, and deep understanding of its challenges and opportunities” will further increase the brand’s presence on a global level.