FSB Announces Retail Deal with Ireland’s King Bet

FSB, the sports betting and iGaming supplier has given its retail presence a boost through a new partnership with King Bet, a rapidly growing Irish operator.

The deal will see FSB supply King Bet with a number of components from its award-winning retail technology stack for the operator’s flagship store in Dún Laoghaire. This will include 16 SSBTs with TITO integration, a GeWeTe cash handler, and a special omni-channel Companion App.

It is this technology stack that helped FSB to win the Multi-Channel Supplier of the year at the EGR Awards last year.

Since our EGR Multi-Channel Supplier award win in June, interest in our retail product continues to grow, and this new partnership with King Bet is another example of this. King Bet have collaborated closely with us to curate an omnichannel offering that perfectly fits their player base for this flagship store. Working with their team on developing a fully self-service shop environment where staff can focus on customer service has been rewarding. I’m especially thrilled that King Bet has embraced the omni-channel aspect of our retail stack via our Companion App. Our ultimate goal is to improve the operational capacity of our partners through our technology, and this new partnership cements that philosophy. We look forward to a long and successful association.

Russell ColvinFSB Head of Retail

Ian O’Halloran, the owner of King Bet, added, “I wanted to work with a business that valued my vision and that had the technology to deliver on it. I selected FSB, as they are an innovative, forward-thinking team that really values end-user experience alongside my requirements as an operator.”