Future Anthem Completes Series A Funding

Future Anthem, the AI and data solutions provider, has closed a Series A funding round and will now be using the money to accelerate its growth through product investment and to launch in North America with a focus on sports betting.

Better Capital, an early-stage venture firm that focuses on the gambling industry, led the funding round, and there was investments participation from Sharp Alpha Advisors, the iGaming and sports betting investment firm, as well as a number of individual investors.

Future Anthem now wants to establish US headquarters and put together a local team of sales, product, data, and delivery specialists to focus on the North and Latin American markets. The money will also enable Future Anthem to scale its machine learning models and AI products, helping it to expand its position in the gambling industry and other gaming verticals.

After three trailblazing years of growth and industry recognition, this significant investment marks a major milestone for Future Anthem. I’m incredibly proud of our team, technology, and customer achievements. This investment demonstrates huge market and commercial confidence in our suite of AI solutions and the value they deliver to our customers. We have the perfect strategic partner in Bettor Capital, the leading sports betting and gaming investors in the market, to support us as we supercharge the next phase of our commercial growth and product development. We will be leaning on their US market operational expertise to help take the company not just to the next level, but many beyond.

Leigh NissimFuture Anthem CEO

More than 20 operators and studios currently use Future Anthem’s product, including Bally’s, Betfred, Big Time Gaming, Blueprint Gaming, and Paddy Power Betfair.

Dave VanEgmond, the founder and partner at Bettor Capital, said that there is a clear opportunity for growth by Future Anthem and that they are excited to be working with the company to help it grow in North America.