New Responsible Gambling Group Formed in Brazil

A number of major gambling operators have come together to form a new responsible gambling group in Brazil as part of a campaign to encourage the country to regulate the industry.

The new Brazilian Institute of Responsible Gaming (IBJR) has been founded by bet365, Flutter Entertainment, Entain, Betsson Group, Betway Group, Yolo Group, Netbet Group, KTO Group and Rei do Pitaco.

They aim to work across several sectors to identify how the gambling industry can be integrated into Brazil’s economy. Brazil voted to legalize sports betting in 2018 yet the process of regulating the industry is still ongoing.

We want to help build a safe regulatory environment for customers, while financing of the public sector, and creating a sustainable operating environment for companies. The issue of responsibility appears in the name of the institute precisely because this is the mainspring for all actors involved in markets that have successful regulation.
In these places, sports betting is seen as a source of entertainment that helps preserve the integrity sport. And it is clear that the sector’s sensitive aspects, such as compulsive gambling and money laundering, must be addressed in a forceful, logical, and responsible manner.

André GelfiIBJR President

Rafael Marcondes, the legal director of both Rei do Pitaco and the IBJR, said that establishing proper regulation is “hugely important”. He explained that the absence of strict regulation has allowed “the proliferation of companies that are not committed to responsible gaming”.

The establishment of the IBJR comes just a few weeks after the launch of the Associação Brasileira de Defesa da Integridade do Esporte (Abradie), a non-profit sports integrity body.