Gaming Innovation Group Continues US Expansion with Two New Licenses
LISTEN TO THIS ARTICLE:Maryland has issued Gaming Innovation Group (GiG) an Online Sports Wagering Operator License, while Pennsylvania has awarded the company a full Interactive Gaming Manufacturer License.
The licenses come as GiG prepares to launch new partner brands in the region. The company has been active in the US for five years and already holds licenses in New Jersey and Iowa, and is now working to increase its presence and become a tier 1 platform and sportsbook supplier in North America.
The Maryland license will first be used by GiG to launch Crab Sports in May. The brand is presenting itself as “backed by Maryland people,” and it will focus on local sports betting. Online gambling went live in Maryland in November 2022, and at present, the state has 10 retail and 8 mobile sportsbooks.
Few details have been released regarding GiG’s plans for Pennsylvania, but the company is expected to launch a new brand with one of its existing North American partners.
Having placed a strong focus on expansion in regulated markets, we’re understandably pleased with the confirmation of our licenses in two new US states. Regulation will continue to drive the industry in North America as markets mature, allowing us to support and protect operators and their customers, establishing suitable, robust frameworks for sustainable growth.
Marcel Elfersy, the Chief Commercial Officer at GiG, highlighted the company’s plans to launch a new US hub this year and it’s recent shortlisting for an EGR North America award. As such, he explained that the new licenses “create further opportunity” for the company “to add value for new and established partners in the region”. He added, “We’re excited about the possibilities these new states provide, starting with the launch of Crab Sports in Maryland in May on our PAM and sportsbook.”
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