GiG Software Launches in Mexico with LuckyDays Partnership

GiG Software Plc, the global B2B iGaming technology company, has announced it has partnered with LuckyDays to launch in Mexico, as the business continues to expand in Latin America.

GiG Software and LuckyDays collaborate to launch in Mexico.

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This is the fourth collaboration between GiG and LuckyDays, as the partnership has already successfully launched in Ontario and Sweden. Under the terms of the deal, GiG will provide its AI-powered tools DataX and LogicX to LuckyDays to try and automate a large part of the business:

We are actively expanding our addressable market by strategically entering regulated regions, with this being our first venture into Mexico. This agreement represents a combination of a high-growth market and our established, successful partnership with LuckyDays. Together, we have the ideal elements to enhance our partner’s operations through cutting-edge, next-generation technology and our extensive experience in navigating evolving regulatory landscapes. This demonstrates our ongoing commitment to fostering growth opportunities for our partners and powering their continued success.

Richard CarterChief Executive Officer at GiG

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Mexico Part of Expansion in Latin America

The move into Mexico represents the continuation of GiG Software’s plan of growth in the LatAm region. Mexico is one of the fastest-growing gaming markets in the LatAm region. It is estimated the gambling sector in Mexico will generate over $3.7 billion by 2028.

GiG Software is part of the recent split of Gaming Innovation Group, and is set to focus on platform and sportsbook:

We are extremely pleased to enter the Mexican market with the robust support and expertise of GiG, confident that their platform will deliver the same high standards of performance and reliability that we have experienced in Ontario, Sweden, and other key regions. GiG’s proven solutions empower us to launch and scale effectively in this new market, aligning with our vision for sustained growth and exceptional player experiences. We look forward to a successful expansion in Mexico and beyond, bringing our high-quality offerings to a broader audience with GiG as a trusted partner.

SpokespersonLuckyDays

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