Hawk Tuah Girl Registers ‘Bet On That Thang’ Trademark
Hailey Welch, famously known as the “Hawk Tuah” girl, is making the most of her internet fame to build a business empire. Recent trademark applications reveal that Welch, who shot to fame last month, is preparing to venture into the sports betting industry with her new project, “Bet On That Thang.”
Hawk Tuah girl looks to enter sports betting industry.
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Welch’s rapid rise to fame began with a street interview in Nashville that went viral. During the interview, she amusingly described an intimate act with the phrase “Hawk Tuah,” which quickly caught on online. Now, Welch is capitalizing on this viral moment by expanding her business ventures.
Trademark filings through Welch’s company, 16 Minutes LLC, show plans to provide sports betting services, wagering, and casino gaming under the brand “Bet On That Thang”, showing that Welch is hoping to break into the online sports betting market. This is by far not the first instance of pop culture and sports betting linking up.
Although Welch hasn’t publicly expressed much interest in gambling, her entry into the betting industry appears to be a calculated decision. Tennessee, her home state, has legalized online sports betting, making it an ideal location for her new business. By harnessing her local popularity and the rising acceptance of sports betting, Welch aims to secure a place in this competitive market.
Targeting Gen Z and Millennials
The “Bet On That Thang” trademark encompasses a broad range of services, including sports betting, wagering, casino gaming, and entertainment. This extensive approach shows Welch’s ambition to become a significant player in the iGaming industry. With football season around the corner, a period known for high betting activity, the timing of this venture is strategic.
Furthermore, the move into the sports betting arena aligns with her growing influence among Gen Z and millennial audiences, both of which are major consumers of online sports betting.
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Diversifying Her Business Interests
In addition to her sports betting initiative, Welch has filed trademarks for a variety of other products, including mouthwash, sunflower seeds, and bubble gum, all featuring her iconic “Hawk Tuah” phrase.
Welch’s initial entry into the gaming industry was marked by her appearance at the Daer Dayclub at the Hard Rock Hotel & Casino in Hollywood, Florida. She judged a bikini contest there, reportedly earning $30,000 for the event.
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