Kindred Group Shows Further Commitment to Harmful Gambling Reduction

Posted on: Oct 24, 2023. Last Updated on: Oct 24, 2023.

Author: Lidia Moore Expertise: US Gaming, European Gaming Industry, iGaming

Kindred group releases third quarter responsible gambling report

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Kindred Group plc (Kindred) continues its commitment to promoting responsible gaming and reducing harmful gambling, as evidenced by its recently released third-quarter report for 2023. The report sheds light on Kindred's initiatives, progress, and determination to create a safer gambling environment for all.

Positive Trends in Harmful Gambling Mitigation

In the third quarter of 2023, Kindred's share of revenue from harmful gambling was reported at 3.3 percent, reflecting a dedicated focus on detecting and addressing harmful gambling behaviors. Notably, this quarter showcased a remarkable 86.7 percent improvement in customer behavior after interventions.

Comparing this to the preceding quarter (Q2 2023), when the share of revenue from harmful gambling was 3.1 percent, it's evident that Kindred's strategies are yielding positive outcomes. The increased emphasis on detection and the continuous rollout of automated interventions have played a pivotal role in achieving these encouraging results.

Continuous Enhancement of Safer Gambling Tools

To provide customers with a comprehensive and effective responsible gambling experience, Kindred has been consistently enhancing its safer gambling toolkit. These enhancements aim to create a safer and more responsible gaming environment across all of Kindred's brands. While the data for 2023 indicates consistent progress, the company acknowledges that more work remains to be done.

Kindred's commitment to reducing harmful gambling extends beyond its quarterly reports. The company actively works towards creating a safer and more responsible gambling experience for all its customers. Furthermore, Kindred recognizes the significance of fostering a sustainable industry across all the markets in which it operates.

One particularly promising trend highlighted in the report is the positive impact of interventions on customers displaying harmful gambling behavior. In the third quarter of 2023, an impressive 86.7 percent of detected customers demonstrated improved gambling behavior following these interventions. This underscores the effectiveness of Kindred's proactive approach to responsible gaming.

Global Statistics and the Road to Zero

The report provides a global perspective on Kindred's efforts to combat harmful gambling, presenting data from the past four quarters. It demonstrates a consistent trend of reducing the share of gross winnings revenue from high-risk players. In Q4 2022, this figure stood at 3.5 percent, gradually decreasing to 3.3 percent in Q3 2023.

Similarly, the improvement effect after interventions has shown steady growth, rising from 82.1 percent in Q4 2022 to 86.7 percent in Q3 2023. Kindred's dedication to assisting customers in making healthier gambling choices is evident through these positive developments.

Global statistics from Kindred Group	Q4 2022	Q1 2023	Q2 2023	Q3 2023*
Share of gross winnings revenue from high-risk players	3.5%	3.3%	3.1%	3.3%
Improvement effect after interventions	82.1%	83.0%	86.4%	86.7%
*90 day rolling period between 18 June and 19 September 2023