King Billy Casino to Improve Customer Experience with Symplify
King Billy Casino has announced that it has formed a partnership with Symplify, a provider of CRM solutions built upon advanced AI, to improve its customer engagement.
The casino aims to provide players with a premium experience with the aid of Symplify’s CRM Ecosystem. This includes the AI Personalisation Module, which customizes the pages players see using machine learning.
Symplify’s CRM Ecosystem will also allow the casino to optimize its player communications via email, SMS, and push notifications. The Campaign and Customer Journey builder modules are designed specifically to increase engagement through communications, and King Billy Casino will be able to create bespoke customer journeys in real time based on customer behaviors.
King Billy will also be using Symplify’s technology to improve its responsible gambling resources. The SaaS service contains several modules that are capable of detecting concerning behaviors. This will allow the casino to contact customers before they are able to engage in truly harmful behavior.
After 6 years of constant growth, innovation, attention to the player’s needs, and commitment to responsible gaming, we find ourselves at a crossroads of transformation and critical choices in a new gaming paradigm. In this new era, we strongly believe Symplify to be one of our closest allies with its unmatched tools and modules. The King welcomes you!
Symplify’s CEO Robert Kimber said that the company’s product is “perfectly suited” to King Billy’s growth plans and that they are “pleased to be on board.” He added, “Symplify’s single solution caters for profitability through conversion and driving increased playing activities by optimizing the player experience.”
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