Ladbrokes Launches Charity Bet Initiative to Support Liverpool FC
Ladbrokes, the global betting operator and part of the Entain Group, has announced a fund raising initiative to support its official betting partner and top flight football side, Liverpool FC. The UK Premier League club’s LFC Foundation will benefit from the collaboration of both parties.
LISTEN TO THIS ARTICLE:Under the terms of the initiative Ladbrokes a charity bet of a £100 accumulator on each Premier League fixture for the remainder of this season. If the bet wins the LFC Foundation will receive the winnings or Ladbrokes will donate the £100 used as the stake for the bet. This scheme has been planned to start to coincide with the Liverpool and Everton derby on the 2nd of April this year, and will continue for each round of the remaining Premier League matches for the season.
The LFC Foundation uses the money it receives to operate health, education, and employability programs in the vicinity of Liverpool and across the UK. This is one of the first initiatives since Ladbrokes signed to be an official betting partner of Liverpool in August last year.
We're really happy to support LFC Foundation's drive to double their donations. By placing these charity bets on our own behalf, we're combining our passion for football with a meaningful commitment to give back and contributing to the foundation's efforts to increase its impact and support more people.
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The Foundation has set Ambitious Long Term Goals
The foundation of Liverpool FC says thy are delighted with this latest initiative and hope it will make a significant contribution to the charity. The organization has stated it has a long-term goal of supporting more than 500,000 people each year in the community by the end of 2030.
The LFC Foundation boasts that last year it added an estimated £90 million to the local economy in the Liverpool region and supported more than 127,000 people. Over the last four years, the total generated for social value by the foundation has reached over £248 million.
We are grateful to Ladbrokes for their support. These proceeds will go towards supporting vital programmes that help hundreds of thousands across the Liverpool City Region. The foundation recently launched an ambitious new strategy with the aim of supporting 500,000 people by 2030. The support of our partners is integral to the work we do and in achieving these ambitious targets, and every contribution will help us make a meaningful difference
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