MGM Resorts Announce Launch of BetMGM in the UK Market
LISTEN TO THIS ARTICLE:MGM Resorts International, the global gaming and entertainment company, has announced the launch of its BetMGM iGaming brand with its online sports betting and casino offering in the United Kingdom (UK) markets.
BetMGM is a trusted operator that has years of experience in the gaming markets in North America and particularly in the Las Vegas jurisdiction. This move is part of an ongoing strategy of expansion into European markets.
The BetMGM UK product brings all the Las Vegas glitz that customers in North America have come to expect including frequent jackpots, loyalty schemes, exclusive slots, casino and sports promotions.
The debut of the BetMGM iGaming products in the UK comes after the release of strong H1 trading figures.
Related: BetMGM results for 1H exceed 2023 targets.
LeoVegas Technology Used by BetMGM
LeoVegas, the gaming operator based in Sweden, is a recent acquisition by BetMGM. The LeoVegas platform already has an established presence in the European market and MGM Resorts states that the new BetMGM iGaming offering incorporates technology from LeoVegas.
Related: MGM Set to Complete LeoVegas Acqusition for $607m.
BetMGM is a proven brand in the sports betting and iGaming space, and we look forward to welcoming international players into our platforms designed specifically for them, Today's announcement represents a key step forward in our international growth strategy, which has been advancing rapidly since our acquisition of LeoVegas.
Increasing Footprint in European Jurisdictions
Senior management at BetMGM boasts strong revenue figures for 2023 and is established as a tier 1 gaming operator throughout North America. BetMGM has targeted the UK market as not only one of the largest gambling sectors in Europe but as an ideal region to launch its offering.
We've had great success in the U.S. and Canada with our BetMGM brand, and we're confident we can duplicate this success in other markets, beginning with the UK, The UK is a mature online gaming market, and we believe the BetMGM brand will provide distinct relevance to both sports bettors and iGaming consumers.
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