ICE Consumer Protection Zone Approaches Fundraising Target

Industry supporters of the ICE Consumer Protection Zone (CPZ) have collected an impressive £40,000 for safer gambling charities and this year’s fund is just £6,000 short of the target that was agreed upon last year.

The money has been collected from several industry donors. Kindred Group, Flutter, IGT, Betsson, and Greentube each contributed more than £5,000, while Les Ambassadeurs donated £10,000 for its two brands. Over the last four editions of ICE, CPZ sponsors have raised £186,000, and the money has been donated to several safer gambling charities.

The CPZ first appeared on the ICE London show floor in 2018 when it hosted eight exhibitors comprising a mix of technology providers and safer gambling charities. In February, an expanded CPZ in its high-profile position adjacent to the boulevard will feature 20 exhibitors populated by the charities, treatment facilities, and not-for-profit organizations that we gift the space to alongside commercial organizations, including providers of Responsible Gambling tools, solutions, and technology.

Ewa BakunClarion Gaming Director of Industry Insight and Engagement

This year’s CPZ will house the UKGC, Focal Research, Casino Guru, Future Anthem, Department of Trust, Mindway AI, Epic Gaming, LexisNexis, Rightlander, IGT, SG:Certified, W2, Crucial Compliance, GamCare, YGAM, Gordon Moody, Gamstop, BetKnowmore, Responsible Gaming Council and the National Center Problem Gaming.

Speaking about the CPZ, Jonna Danlund, Head of Sustainability for Betsson Group, said that it has become “a central platform” for raising awareness about responsible gambling. She said that the industry must work together to promote responsible gambling as it is “fundamental for the long-term sustainability of the industry”. She added, “We look forward to participating in the upcoming event and to the opportunity to share ideas with other industry leaders and regulators from around the world.”

Flutter are very proud to be supporting the Consumer Protection Zone again this year. The dedicated zone allows for a real focus on developments, opportunities, and innovations in the area of Safer Gambling to be openly shared during the ICE conference. It is a real focal point for many guests attending the event, and its continued success demonstrates how important Safer Gambling is to colleagues in the industry.

Lisa O’ConnorFlutter UK&I Head of Safer Gambling Strategy