Novibet Goes Live in Mexico

Novibet has fully launched its online gambling and sports betting services in the Mexican iGaming market.

The launch was enabled via Novibet's partnership with Big Bola Casinos, a major land-based gambling operator in Mexico.

The online gambling operator offers players a wide range of sports, leagues, and events that they can wager on, including the ongoing 2022 FIFA World Cup, in which the country is competing in a group with Poland, Argentina, and Saudi Arabia.

Users can also play a wide range of casino games, including blackjack, roulette, and baccarat.

According to Novibet, its launch in Mexico marks the first step in its plans of expanding in the Latin American and North American markets. In August 2022, the operator announced its plans to enter New Jersey in the US. It has also applied for a license in the Canadian province of Ontario.

November is a key month for us as we strategically planned the launch of Novibet in Mexico to coincide with the much-anticipated World Cup tournament. The upgraded online sports betting and igaming entertainment experience we offer through our innovative technology platform is already available in Mexico and our team is ready to meet the special preferences and entertainment needs of the demanding local audience.

Christoforos BozatzidisNovibet Chief Marketing Officer for International Markets