OddsMatrix Partners with nVenue to Bolster Its Sportsbook Platform
EveryMatrix has announced that its sportsbook platform Oddsmatrix has entered into an agreement with US micro-market provider nVenue to integrate its sportsbook offering.
LISTEN TO THIS ARTICLE:One of the latest trends in the sports gaming markets in North America is the rise in popularity of micro-betting in the region which allows customers of the AI-powered nVenue to wager on micro-markets for sports such as American football, basketball, baseball, ice hockey, and motorsport.
OddsMatrix has recently introduced its Fast Markets product which targets the in-play betting sector and offers customers instant wagering options. The in-play betting markets are one the biggest revenue generators for a sportsbook in a constantly evolving situation.
This deal allows the OddsMatrix platform to integrate the nVenue offering into its global sportsbook and will bolster it's in-play wagering options and lead to greater customer engagement and potentially greater revenue spend.
Partnering with EveryMatrix represents a key company milestone for nVenue as we expand the global reach of our micro-betting technology. EveryMatrix’s platform allows us to seamlessly integrate live, in-play betting opportunities, including micro-markets, into a vast international network of operators. This collaboration enables us to meet the evolving needs of bettors while delivering a new menu of well-timed, expertly priced live betting markets to customers around the world.
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Micro Betting to Expand Its Reach
Both parties see this partnership as a milestone for the betting industry and allow for the rapid expansion of the micro-betting technology to a larger customer base worldwide.
The AI-powered nVenue has gained great popularity and has featured on on Apple TV, NBC Sports, and NBA League Pass. Leadership at EveryMatrix say this success has made this deal the perfect collaboration as the provider is constantly seeking expansion in regulated gaming markets, and the addition of nVenue to OddsMatrix will make it more attractive to operator partners globally.
Micro betting is one of the fastest growing betting formats in North America so we’re delighted to be able to provide our customers with access to one of the most innovative products available via nVenue. Combining both technologies and offering our fast soccer markets to their customers was a no-brainer. We’ve aligned perfectly with the nVenue team ever since we began partnership discussions and we’re looking forward to seeing the results.
OddsMatrix continues to enjoy strong growth over the past two years and its sportsbook set new records last year.
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