ParlayBay and AzureTech Sign Distribution Deal
Soon after the deal with Decimal Data Services, ParlayBay, the sports betting game developer, signed a deal with AzureTech, the iGaming aggregator, which will increase the distribution of its titles.
AzureTech focuses on the Asian iGaming market and has a significant foothold in the region. Thanks to the deal, ParlayBay will strengthen its presence in the market and reach a far wider audience. The deal means that the entire ParlayBay portfolio of games, including Streak, Boss, Gekku, Cut and Rush, will be distributed via AzureTech’s large network of operators.
ParlayBay offers a number of popular sports titles, including football, basketball, handball, volleyball, cricket, and more, with plans for further releases in the near future. The partnership represents a step forward for ParlayBay’s mission to transform the sports gaming market with new gaming experiences that increase player engagement.
AzureTech is joining us on our journey to disrupt the iGaming market by enabling distribution of our games to the Asian market. AzureTech’s extensive network of operators aids in a fast-time-to-market and is a sublime partner for our venture. The upcoming months will see our introduction of outstanding sports betting games, offering players a remarkable gaming experience, and we can’t wait to see them roll out.
Cora Chen, the COO at AzureTech, commented that ParlayBay is the “perfect addition” to the region thanks to its unique sports betting games. She said that the games “perfectly complement AzureTech’s industry-leading lineup of exclusive, award-winning and supremely innovative games” and added that the addition is sure to “energize” all involved.
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