Picklebet Signs with Penrith Panthers as Official Wagering Partner
Picklebet, the Australian-based online casino and sports betting operator, has announced it has an agreement with the AFL team, the Penrith Panthers, to be the club's Official Wagering Partner.
LISTEN TO THIS ARTICLE:This is a four year deal and under the terms of the agreement Picklebet will give its customers the chance to win premium experiences relating to the Penrith Panthers.
To celebrate the start of the partnership with Picklebet, which coincides with the start of the Australian rugby league season, the gaming operator has launched a big prize competition for the first game of the competition. The opening match is being held in Las Vegas this year and Picklebet has offered the winner of its competition the chance to win a first prize of tickets for the game, free flights, and $5000 cash.
Additionally Picklebet will see its branding and logo displayed across all of Penrith Panthers digital platforms and throughout the rugby league sides home stadium on matchdays.
This partnership is a fantastic alignment between two brands that embrace innovation and excellence. Picklebet’s cutting-edge approach to digital wagering, particularly its focus on next-gen sports engagement, is an exciting fit for our club. We look forward to working together to create incredible experiences for Panthers fans over the next four years.
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Create Digital First Activations
Both parties have stressed they want this collaboration to focus on digital first activations for customers and supporters of rugby league. This gives customers of Picklebet and fans of Penrith the chance to enjoy an enhanced experience and promotes customer engagement.
At the end of last year, Picklebet was at the center of a gambling advertisement controversy after it covered a train with its logo, and this caused the government in the Australian state of NSW to consider a gambling ad ban on public transport.
We are incredibly excited to partner with the Penrith Panthers, a club that has set the benchmark for excellence both on and off the field. Picklebet and the Panthers share a passion for innovation, and a commitment to delivering premium experiences to fans. This partnership is more than just branding—it’s about creating engaging, digital-first activations that bring supporters closer to the game they love.
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