PlayStar Unveils Loyalty Program in New Jersey

Online casino operator PlayStar has announced the launch of its new loyalty program in New Jersey.

The program is open to all PlayStar’s new and existing users in the state. Each time they wager or play games for real money on the site, they earn points that can be converted into prizes. Some of the rewards a customer can benefit from being a PlayStar Club member include customized offers, bonus cash, local treats, free tickets to entertaining and sporting events, and more.

The PlayStar loyalty program features five loyalty levels. Every user of the site, as long as they have signed up, is a member of the first level. However, advancing to other stages in the program depends on a user's bets and the time spent playing on the site.

We wanted to create a loyalty program which rewarded all of our players and give everyone a taste of the real VIP experience. We’ve been working hard to create a mix of rewards, including tailored bonuses, local treats and money can’t buy experiences, and we’re looking forward to seeing our players take advantage of these amazing offers.

Jon BowdenPlayStar CMO

In October 2022, PlayStar launched its iGaming app in the New Jersey market. For that month, the New Jersey Division of Gaming Enforcement reported total revenue of $445.7m from its state casinos, horse tracks that offer sports wagering, and their online divisions.

Last month, PlayStar showed its commitment to expanding across the United States after the company announced its entry into Indiana, a move propelled by its existing relationship with Caesars Entertainment.

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