Playtech and UNLV Team Up to Promote Responsible Gambling with AI
Playtech and the University of Nevada, Las Vegas (UNLV) have begun a multi-year partnership focused on improving responsible gambling practices through the use of the latest technologies.
Playtech and University of Nevada research AI and responsible gambling.
LISTEN TO THIS ARTICLE:The collaboration combines the resources of Playtech and UNLV’s International Gaming Institute (IGI) to explore shared areas of interest and harness the expertise of both entities.
Founded in 1994, the IGI at UNLV is known for providing research-based solutions and education to the international gaming industry. A significant focus of this initiative will be using artificial intelligence (AI) and machine learning to improve safer gambling practices. Playtech has committed financial support to a project led by the IGI, which aims to use AI to develop chatbots that encourage responsible betting, particularly amongst sports bettors. Additionally, Playtech is sponsoring an internship program at the IGI’s Center for Gaming Innovation, known as the Gaming Manufacturing Internship Program.
The partnership is part of a wider effort to use technology to improve the gambling industry and provide players with a more sustainable and safer environment.
Harnessing Technology to Improve Responsible Gambling
Kasra Ghaharian, PhD, Director of Research at UNLV’s International Gaming Institute, has expressed excitement about the partnership with Playtech.
We are thrilled to collaborate with Playtech in advancing our responsible gambling research. Their expertise in artificial intelligence and machine learning is crucial in promoting safer gambling behaviours among players all around the world. Playtech’s dedication to reducing gambling-related harm aligns with our own goals of employing the most advanced methodologies to understand, predict, and prevent potential gambling harm. As responsible gambling becomes increasingly important in the US and around the world, our collaboration with Playtech is more vital than ever.
The collaboration with Playtech is a major step in advancing research in responsible gambling, with both organizations committed to developing tools and strategies that mitigate gambling-related harm. Playtech’s experience in AI technology will help the IGI explore new ways to protect players and improve the overall safety of the gaming environment.
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Education, Innovation, and Industry Impact
Brett Abarbanel, PhD, the Executive Director of UNLV’s International Gaming Institute and Associate Professor at UNLV’s William F. Harrah College of Hospitality, drew attention to the importance of working with Playtech across a variety of educational and innovation initiatives.
She described working with Playtech as a “joy” and said that she believes their work together will lead to a “stronger, more sustainable industry”.
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