PlayUp Continues US Expansion with Indiana Market Entry
Sports betting and fantasy betting provider PlayUp has secured approval to launch its iGaming offers in Indiana.
PlayUp already has an existing sports betting partnership with Caesars Entertainment in the Hoosier state and thus will boost the operator’s Indiana offerings with its suite of iGaming products.
PlayUp and Caesars’ agreement cuts across several jurisdictions. While the two entered an iGaming distribution deal across regulated markets like New Jersey, Iowa, and Pennsylvania, their partnership in Indiana and Iowa focused on sports betting. However, with the expanded deal, PlayUp will now distribute online casino games to the Caesars platform in Indiana.
We’ve proven we can gain market share in the ultra-competitive sports betting landscape in New Jersey. Once regulated, we will be ready to bring PlayUp to the igaming market in Indiana which we recognize as a monumental growth opportunity for our business.
At the beginning of the year, PlayUp recorded an investment drive in its company worth $35m. The firm also appointed Art Hamilton as its United States CFO.
The sports betting technology provider was also in the news for becoming the first official betting partner of the Panther City Lacrosse Club in a groundbreaking deal. It has also recently agreed to be the official betting partner of Wests Tigers, a team in the Australian National Rugby League.
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