Rivalry Sportsbook Adds $TRUMP Coin as Payment Method

Sportsbook and iGaming operator Rivalry has announced the addition of $TRUMP, the official Solana cryptocurrency of US President Donald Trump, to its accepted payment methods.

Donald Trump being inaugurated as the 47th US President, January 20.
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Rivalry’s integration of $TRUMP as a deposit option occurred less than 24 hours after President Trump launched the cryptocurrency on Friday evening. The operator’s decision was likely influenced by the coin’s massive success, which saw over 500 people become millionaires in less than 24 hours.

The $TRUMP token will be available for deposits and wagering in jurisdictions under Rivalry's Isle of Man license. With the development, Rivalry users can now deposit and wager with $TRUMP, which is currently valued at over $26 billion.

As part of the launch, Rivalry is offering special rewards, including a 20x multiplier on NUTZ (Rivalry’s native token) earnings for its customers who wager on-site with $TRUMP. The bonus will be available until February 1.

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Doubling Down on Crypto-First Strategy

This addition aligns with Rivalry's primary crypto gambling approach, complementing the inventory of various major cryptocurrencies and meme coins accepted on the platform.

The company stated that it will continue to expand its cryptocurrency portfolio to support its growing player base and increasing presence in the crypto gaming market.

Meme coins are attention monetized, and the release of $TRUMP just days before an Inauguration is a quintessential internet and crypto culture-driven moment which enabled it to eclipse $30 billion in fully diluted value shortly after its debut. Rapidly deploying $TRUMP as a deposit method in less than 24 hours is a testament to our ability to identify and lean into these universal cultural moments, layer it into our core crypto gambling experience, and deliver first-of-its-kind experiences to our users.

Steven SalzCo-founder and CEO of Rivalry

After its launch on Friday night, $Trump surged from under $10 on Saturday morning to a peak of $74.59 before experiencing a slight dump on Monday. The token, which faces criticisms from ethics experts, was last trading at $37.60, as seen on cryptocurrency price tracker CoinGecko.

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