Rush Street Interactive Announce RushBet Launch in Peru
Rush Street Interactive is growing its presence in Latin America with the launch of its RushBet iGaming and sports betting platform in Peru.
Rush Street Interactive goes live in Peru with RushBet.
LISTEN TO THIS ARTICLE:The move comes after Peru authorized new online gaming regulations in 2023 and the country now joins Colombia and Mexico as the third Latin American country where RSI operates. Peru’s online sports betting market, estimated to handle $1 billion annually and with a favorable 12% tax rate, presents a lucrative opportunity for operators like RSI.
RSI’s official statement highlighted the company’s pride in being the first fully licensed operator under Peru’s new regulatory framework, showcasing its compliance capabilities and alignment with its strategy to enter regulated markets with high growth and profitability potential.
Latin America’s Role in RSI’s Growth Strategy
While RSI’s stock has soared by 127.39% year-to-date, driven by profit and revenue growth along with takeover speculation, its potential in the LatAm gambling market might still be underappreciated. Analysts have noted that with most iGaming and sportsbook operators focusing on the US and Canada, RSI’s exposure and growth prospects in Latin America may not be fully reflected in its stock price.
RSI’s presence in the region positions it well for future expansion into other markets, including Argentina and Brazil, the largest economy in the region.
In its press release, RSI emphasized that the Peru launch allows them to optimize their Latin American operations by sharing resources across multiple countries, including marketing assets and customer service teams. This strategy aims to enhance operational efficiency and drive long-term growth in the region.
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The Significance of Peru for RSI
Peru offers several advantages to RSI, such as a favorable tax rate, a strong regulatory framework, and a large population. Being the first to secure a license under Peru’s new regulatory regime provides RSI a competitive edge, potentially aiding in acquiring an internet wagering permit in Brazil.
This launch is not just about entering a new market; it’s about building on our vision to create an engaging, unique online gaming experience across the Americas.
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