Rush Street Interactive Partners Grupo Multimedios for Mexico Expansion
Leading online betting and casino company in the US and Colombia, Rush Street Interactive, has announced a 25-year collaboration with Mexican-based media giant Grupo Multimedios.
The partnership will see Rush Street run an online sportsbook and casino business in the jurisdiction with the aid of Grupo Multimedios, whose division holds a license to operate an online betting platform in the region.
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Grupo Multimedios has been an existing franchise in Mexico for over 89 years. The company has a stronghold in numerous industries, including media, sports, entertainment, wine, food, and real estate.
It is very exciting to start this partnership with RSI, their experience and amazing team will help our group achieve a new partnered vision of continuous growth and entrepreneurship. RSI has been successful in the American and Colombian online casino and sportsbook markets; we have no doubt that together we will achieve the same in Mexico. With this partnership, both RSI and Multimedios will take advantage of our media assets to be a strong and successful competitor.
With the new deal, RSI hopes to explore Multimedios' wide range of media assets and distribution channels for promotional purposes. The operator also seeks to promote its content using the company's tools.
Rush Street was the first United States operator to launch an online sportsbook in Latin America with its Rushbet.co platform in 2018.
"We are excited to partner with Grupo Multimedios, one of the most respected media enterprises in Mexico, which we believe will serve as a great accelerant for building our online gaming operations in the country. Mexico represents an attractive market opportunity, with a population of more than 130 million, which, when combined with Colombia's population of 50 million, will expand RSI's offering in Latin America significantly."
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