Scientific Games partner Azerlotereya for Azerbaijan Launch
Leading casino lottery and social gaming provider Scientific Games has unveiled its extensive sports betting and lottery operations in Azerbaijan.
Scientific Games is launching its services in the jurisdiction after it strikes a 10-year supply deal with Azerlotereya, Soviet Republic’s national lottery.
Under the terms of the agreement, the global casino and lottery tech supplier will provide retail and digital lottery instant games, as well as sports options, to the national lottery company.
In Azerbaijan, we sought a proven, scalable solution for both retail and online betting. Our partnership with Scientific Games has had great success in other large markets, and together we are offering a modern experience for bettors that will deliver strong results to the government of Azerbaijan.
Scientific Games agreement with Azerlotereya signifies an expansion of its interest with Demirören Holding, the operator of Azerbaijan’s national lottery.
Azerbaijan is home to several major competitions like the Formula 1 Grand Prix in Baku and other highly rated European football matches. Scientific Games hopes to ride on this feature to guide its offerings and expand its customer base in the jurisdiction.
Recently the provider partnered with Push Gaming for more market access.
Congratulations to all involved with the success of the national lottery in Azerbaijan and the new sports betting launch. We appreciate the vision and trust Demirören has in our lottery expertise, systems technologies and ability to serve a large, multi-channel lottery market. We believe that Scientific Games offers a powerful sports betting solution that is tailored for government lotteries requiring a large-scale retail and digital betting program.
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