Scientific Games Strengthens Digital Team with Two Key Hires
Leading lottery games company Scientific Games has announced the appointment of two new executives to its digital leadership team.
LISTEN TO THIS ARTICLE:The gaming supplier has hired Keshav Pitani as its Senior Vice President, Digital Games, and Laura Higgins as Vice President, Customer Success & Strategy for its global digital division.
In his new role, Pitani will spearhead Scientific Games' digital gaming and content hub strategy. Pitani brings a wealth of experience in studio development, omnichannel content delivery, and scalable platform design. He boasts an impressive background in product development and innovation, having served in related key roles at various firms, including a seven-year stint as Senior Director of Product Development at Bally Technologies, which was acquired by Scientific Games in 2014.
Pitani led product strategy for Scientific Games Corporation in 2022, when the company launched Light & Winner and expanded into the US and Canadian video lottery markets. His achievements also include launching digital and retail products, designing an AI product for casinos, and developing the satellite communication sub-system used in Boeing 737s and 747s.
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Proven Digital Leader With Retail Experience
Higgins has over 20 years of expertise in e-commerce, general management, strategy, product development, marketing, and finance, gained from working with top companies such as Procter & Gamble, Shutterfly, Albertsons, and Gartner.
She was most recently the VP of Shopper Engagement Platforms at Albertsons, where she led a team that delivered digital initiatives that combined retail experiences with AI-powered tools. Before her role at Albertsons, Higgins served as a Brand Director at Procter & Gamble's Home Care division and oversaw the launch of new consumer products. She also led the development of new categories as General Manager of Category Expansion at Shutterfly.
Our Digital team is experiencing strong momentum, and we're building an adaptable organization with a clear focus on the future. We are thrilled to welcome top-tier digital experts like Keshav Pitani and Laura Higgins. Their addition to our team reflects our continued investment in innovation, which is key to long-term sustainability for our lottery customers worldwide through consumer-centric digital programs.
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