SOFTSWISS Reveals Rebranding
SOFTSWISS has announced that it is to undergo a rebranding in order to better reflect the company’s current position in the market and its aim of becoming the leading global iGaming software provider.
The development of the new brand was inspired by the values and experience accumulated by the company over the past decade. It included an update to the brand logo, giving it a fresher and contemporary look that mirrors to the brand’s expansion and evolution.
The company logo text is now spelt in caps, SOFTSWISS, and it will appear in this format in all of the company’s press releases and marketing materials. The company is set to start using the new visual identity from 1st July 2021.
While developing the brand image, SOFTSWISS sought to incorporate its most important lessons from the past and combine them with the brand’s team. Since launching in 2009, SOFTSWISS has grown from a small software development company with few employees to a global iGaming brand that has more than 700 employees across its offices in Belarus, Malta and Poland.
Furthermore, the business has grown from offering an online casino platform to developing a sportsbook platform, game aggregator, crypto casino solution, an affiliate management platform, and managed services.
Looking back, it’s astonishing to realise how much we’ve grown. We started over 10 years ago with a very small team, which has now become the size of a small village! The SOFTSWISS brand-new look will reflect our constant desire for innovation and development every step of the way. Through the new visual pattern and overall unified image, we will be able to communicate the brand positioning much clearer to our current and potential clients. The slight logo change is also paying tribute to SOFTSWISS origins – we’re fast evolving as a brand, yet we are staying loyal to our roots and where we come from. So, this way we reflect more where we are now as a business.
About SOFTSWISS
SOFTSWISS is an international iGaming solutions supplier that holds a number of gaming licenses. It provides white label solutions to the industry, including a casino platform, a game aggregator, an affiliate platform, and a sportsbook platform.
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