Spribe Announces Sponsorship Deal with UFC and WWE
Spribe, the company behind the popular crash game Aviator, has announced multiyear sponsorship agreements with UFC and WWE.
UFC and WWE champion belts. Spribe teams up with UFC and WWE to increase Aviator’s reach.
LISTEN TO THIS ARTICLE:The deals are part of Spribe’s global growth strategy to increase the Aviator brand. In December 2024, Aviator players placed bets totaling over $14 billion worldwide in testament to the company’s success since the game was launched in 2019.
As part of the UFC sponsorship, the Aviator logo will feature prominently on the Octagon canvas during all UFC events around the world. The partnership also includes integrated social media promotions and premium hospitality experiences. WWE will incorporate Aviator branding into select high-profile events.
Bringing Aviator to New Global Markets
Aviator is already popular in more than 60 countries, including key gambling markets such as LATAM, India, and various regions in Europe and Africa. By working with UFC and WWE, which collectively have audiences in 170 countries, Spribe hopes to increase Aviator’s visibility and accelerate growth on a global scale.
For WWE, this collaboration offers a chance to connect with the rapidly expanding audience in the gaming sector.
We’re thrilled to expand our partnership with SPRIBE across both UFC and WWE. Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences. Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we’re looking forward to working with SPRIBE to design custom integrations within our content that will help them reach millions more consumers around the world.
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Premium Hospitality Deals and Social Media Activations
The sponsorship deals include prominent logo placements, unique social media activations, and premium hospitality offerings. Future options include cross-promotions, co-branded campaigns, and additional content integrations.
In particular, Spribe has said that it is looking to increase its success in the United States, an area where it is yet to have much of an impact.
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