Svenska Spel Partners with Kambi to Launch New Sportsbook
Svenska Spel Sport & Casino, the state-owned gaming operator, has announced it has partnered with Kambi to launch a new sportsbook in Sweden.
Svenska Spel debuts new Sportsbook with Kambi.
LISTEN TO THIS ARTICLE:Kambi and Svenska Spel first inked their partnership in the second half of 2023, with Kambi committed to supplying the technology used to power the Swedish sports betting platform. Kambi is an industry leader in the technology used to power many tier 1 sportsbook platforms.
Both parties have contributed to making this offering a comprehensive sports betting platform with enhanced features for customers, and feel this offering demonstrates the strength of the partnership and reinforces the long-term aims of the collaboration.
The launch of the sportsbook has been timed to coincide with the upcoming European Championship 2024 football competition, with the operators boasting customers will now be able to enjoy a better gambling experience.
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Enhanced Offering for Customers
The state operator boasts the new sportsbook offering has taken a more customer-focused approach with this platform. Some of the new features of the sports betting offering in the Swedish jurisdiction include more competitive sporting odds, increased functionality, and an increased betting experience for the customer.
Svenska Spel says it believes the new sportsbook will add to the engagement of customers through a more comprehensive range of markets and services.
We are very pleased with our launch together with Svenska Spel Sport & Casino, one of the most well-known brands in Sweden in gaming and entertainment. As a starting point for a strong partnership, I am pleased that together we have succeeded in this as planned for the European Championships and we look forward to supporting Svenska Spel Sport & Casino's long-term ambitions.
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